Our Team
Amber Salazar

Amber Salazar

PRINCIPAL & FOUNDER

With more than 15 years of experience in commercial real estate, Amber Salazar has built a distinguished career partnering with both institutional investors and private ownership groups to maximize asset... READ MORE

Amber Salazar

Amber Salazar

PRINCIPAL & FOUNDER

With more than 15 years of experience in commercial real estate, Amber Salazar has built a distinguished career partnering with both institutional investors and private ownership groups to maximize asset performance and long-term value. Her expertise spans the full lifecycle of industrial real estate, from acquisition and development through repositioning, stabilization, and disposition. Amber brings extensive knowledge in construction management, overseeing complex capital improvement programs and development projects with a disciplined focus on budget, schedule, and investor objectives. She is highly skilled in financial reporting, budgeting, forecasting, and strategic planning, with a proven ability to optimize Net Operating Income (NOI) while balancing operational excellence and capital stewardship.

Throughout her tenure in the industry, Amber has cultivated an extensive network of trusted professionals across all real estate disciplines, including development, construction, engineering, brokerage, design, finance, and property operations. This broad network enables her to provide owners with valuable insights and informed guidance at every stage of the real estate process, helping them navigate opportunities and challenges with confidence. As Principal and Founder of Pêche Commercial, Amber delivers a fresh, out-of-the-box approach to full-scale asset and property management. Combining strategic vision with hands-on execution, she offers tailored solutions that drive performance, enhance value, and position assets for long-term success. A recognized local expert in the Bay Area industrial market, Amber is known for her ability to build strong relationships, execute complex initiatives, and deliver results that align with her clients’ investment goals.

Alia Rodriguez

Alia Rodriguez

Director

Alia Rodriguez is the Director of Peche Commercial LLC, where she oversees commercial property management operations, tenant relations, capital improvement projects, lease administration, and asset... READ MORE

Alia Rodriguez

Alia Rodriguez

Director

Alia Rodriguez is the Director of Peche Commercial LLC, where she oversees commercial property management operations, tenant relations, capital improvement projects, lease administration, and asset performance across a diverse portfolio of industrial and commercial properties throughout the Bay Area. With extensive experience in commercial real estate management, Alia leads strategic initiatives focused on operational efficiency, tenant satisfaction, regulatory compliance, and property value enhancement. She works closely with property owners, tenants, municipalities, and service providers to execute complex projects, including capital improvements, tenant improvements, building systems upgrades, life-safety compliance, and preventative maintenance programs. Known for her collaborative leadership style and strong attention to detail, Alia has successfully managed multimillion-dollar property initiatives while maintaining high standards of customer service and operational excellence. Her expertise spans budgeting and forecasting, contract negotiations, risk management, vendor oversight, and regulatory compliance. As a trusted real estate professional, Alia is committed to creating positive tenant experiences, maximizing asset value, and delivering strategic solutions that support long-term property performance and ownership objectives.